{"id":362,"date":"2016-02-18T13:19:21","date_gmt":"2016-02-18T18:19:21","guid":{"rendered":"https:\/\/www.collinsbrowne.com\/blog\/?p=362"},"modified":"2017-02-18T12:37:57","modified_gmt":"2017-02-18T17:37:57","slug":"blog-properly-the-ins-and-outs","status":"publish","type":"post","link":"https:\/\/www.collinsbrowne.com\/blog\/blog-properly-the-ins-and-outs\/","title":{"rendered":"Blog Properly, the Ins and Outs"},"content":{"rendered":"<h1>The First Steps to Blogging\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-265 size-thumbnail\" src=\"https:\/\/i1.wp.com\/www.collinsbrowne.com\/blog\/wp-content\/uploads\/2016\/01\/go-to-sleep-with-a-dream-2.jpg?resize=150%2C150&#038;ssl=1\" alt=\"Collins Browne\" width=\"150\" height=\"150\" srcset=\"https:\/\/i1.wp.com\/www.collinsbrowne.com\/blog\/wp-content\/uploads\/2016\/01\/go-to-sleep-with-a-dream-2.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i1.wp.com\/www.collinsbrowne.com\/blog\/wp-content\/uploads\/2016\/01\/go-to-sleep-with-a-dream-2.jpg?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i1.wp.com\/www.collinsbrowne.com\/blog\/wp-content\/uploads\/2016\/01\/go-to-sleep-with-a-dream-2.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-recalc-dims=\"1\" \/><\/h1>\n<p>As I go through this process again,\u00a0I really like the way this <a href=\"http:\/\/www.collinsbrowne.com\/recommends\/SevenFigureBlueprint\">course<\/a> has taken me step by step on creating my new blog. While I have several blogs going I can see that I need to go back and adjust them so they will actually provide value, encourage return visits.<\/p>\n<p>&nbsp;<\/p>\n<h2>Affiliate Marketing<\/h2>\n<p>Most of my previous blog \u00a0efforts had been in a strictly affiliate approach, beginning mostly in the binary options arena. These blogs consisted of reviews of the systems and brokers containing links to signing up with broker firms. What could be described as a one time and done system. Not really the best model I have come to find out. \u00a0One of my mentors recently pointed out a until now was an unknown fact to me. If you are not getting some of the back end sales you have an almost zero chance of succeeding.<\/p>\n<p>Unfortunately I found that the binary options industry is nothing more than a rigged\u00a0a gambling operation run largely by not so honest people. Like a casino even when\u00a0you really win they are very likely not going to pay you, in many cases. Your recovery options are limited as it is largely unregulated industry with rules and methods designed to take your money.\u00a0They cheat.\u00a0The thought that I was basically luring people into a losing situation did not work with in my code of ethics. Just because&#8221;they were going to do it anyway&#8221; was not a justification\u00a0to use my skills to entice people into a bad situation. I had been lured in much the same way even though my background had a significant amount of financial knowledge. Such unethical behavior certainly is not and does not follow the<a href=\"https:\/\/www.collinsbrowne.com\/blog\/thoughts-invoked-by-the-go-giver\/\" target=\"_blank\"> Law of Influence<\/a>\u00a0nor is it following the<a href=\"https:\/\/www.collinsbrowne.com\/blog\/thoughts-invoked-by-the-go-giver\/\" target=\"_blank\"> Law Of Value<\/a>. It definitely is not the best way to provide value to the most people or putting their interests above your own.<\/p>\n<h2>Affiliate Marketing is Helpful<\/h2>\n<p>This is not to say that all affiliate marketing is bad. In fact<em><strong> it is not<\/strong> <\/em>and provides a great service to millions of people. Affiliate marketing done correctly \u00a0truly follows the<a href=\"https:\/\/www.collinsbrowne.com\/blog\/thoughts-invoked-by-the-go-giver\/\" target=\"_blank\"> Law Of Value<\/a>. Good honest reviews of products for the consumer really helps them make educated choices. It is an opinion by someone other than the manufacturer or end retailer on a given product. Most reputable reviewers have tested and tried the products and many of the competitors products. In most cases\u00a0it is an area they are really interested in, even expert and are able to provide very valuable advice.<\/p>\n<p>Take a look at this review of these high powered big bore\u00a0<a href=\"http:\/\/www.tightspotpro.com\/air-rifle-a-real-weapon\/\" target=\"_blank\">air rifles<\/a>. This review is about a very specialized product, big bore and high pressure air rifles. In this case the links are all to Amazon to read more reviews and to purchase these particular rifles. The review gives a great deal of information about the products and suggests a place to buy them. For that the affiliate receives a small percentage of any future sales generated by the review.<\/p>\n<p>This type of review sometimes brings the reader back to check out other like products of interest, but for the most part again it is a one and done system.<\/p>\n<h2>The Money is in the List<\/h2>\n<p>If you have been researching blogs and how to create one this phrase most has likely \u00a0come up. <a href=\"https:\/\/www.collinsbrowne.com\/blog\/building-email-lists-with-an-answer\/\">&#8220;The money is in the list.&#8221;<\/a> The logic of the numbers just makes sense. Providing great value to several thousand people at a low monthly fee really begins to take your blogging job to the income approach. One such blog about blogging I subscribe to uses a nominal fee of \u00a0$9.99 collecting that from around 500 members monthly. You might say so what, $5000 a month is not all that much. Think about it,$5K a month for writing about a subject\u00a0you are interested in while sitting at home or on the beach anywhere in the world? Not bad. Most of you do this on Facebook for free. This does not include all sorts offers and products of specialized interest to the mailing list. The people on the list regularly opt into them which might be ten times\u00a0the membership income.<\/p>\n<p>After discovering this truth I realized much of what has been missing in my original approach has been the membership or subscription opt in page.\u00a0I really had no clear idea of how to set the opt in portion up. In fact I had not explored the various services that specialize in email management.\u00a0There are many email operations at varying prices. One piece of advice<a href=\"http:\/\/www.collinsbrowne.com\/recommends\/Mondaywebinar\">\u00a0Dean Holland\u00a0<\/a>passed along was to pick the best and stick with it. This was not a time to be cheap.<\/p>\n<h2>Email Management<\/h2>\n<p>I went with Aweber. Price seems reasonable and the axiom is the money is in the list. Aweber provides drag and drop editing, templates, unlimited image storage. Also Aweber has the rss to email possibility so my posts can become emails to the list. That saves a bit of double work. They claim 99% deliverability for the email. You certainly need the email delivered, otherwise what was the point?<\/p>\n<p><a href=\"http:\/\/www.aweber.com\/easy-email.htm?id=459663\" target=\"_blank\">Aweber<\/a> provides sign up forms templates to mix and match the offers. You can run split tests to see what works best. Here is a link to a pdf about <a href=\"http:\/\/www.aweber.com\/grow-your-business.htm?id=459663\" target=\"_blank\">Aweber<\/a> and how their system works. It will give you the basics on email marketing and getting set up.<\/p>\n<p>Setting this service up in Optimizepress was painless and quick. Now it is time to write a number of follow up emails that will automatically be sent in sequence to when someone subscribes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The First Steps to Blogging\u00a0 As I go through this process again,\u00a0I really like the way this course has taken me step by step on creating my new blog. While I have several blogs going I can see that I need to go back and adjust them so they will actually provide value, encourage return [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":""},"categories":[2,14],"tags":[23,22,3,51,21,20,52],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/posts\/362"}],"collection":[{"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":13,"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"predecessor-version":[{"id":1192,"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/posts\/362\/revisions\/1192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/media\/1191"}],"wp:attachment":[{"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.collinsbrowne.com\/blog\/wp-json\/wp\/v2\/tags?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}