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<\/p>\nFirst when building your Blog remember one key idea. Provide value to your readers first. Then Search Engines want lots of high quality unique content, so often you will want to build sites over time which may have tens or hundreds of pages. What is the best way to structure this? Silo structure. What is this? Essentially grouping common, relevant pages together in an organized manner.<\/p>\n
Lets use\u00a0Real Estate for an example.<\/p>\n
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Keeps all the topics organized and can help by having the keywords appear in the URL e.g. www.KeywordDomain.com\/Keyword1\/KeywordArticle.html www.RealEstate.com\/BuyingRealEstate\/BuyingOceanfrontRealEstate.html<\/p>\n
This also prevents having hundreds of links on one page. If this happens, the volume of links can actually outweigh the amount of content on the page. Result: Your pages start to lose importance<\/p>\n
Important:<\/strong> For each page, make the filename be the keyword phrase you are targeting. Make sure the title for each page has the keywords as mentioned previously. Make sure all your navigation links have keyword anchor text \u2013 even the home page. Don\u2019t use \u201cHome\u201d consider using \u201c Real Estate Home\u201d.<\/p>\n One of the pleasant changes in the current method of building your own site is WordPress. No longer does the novice have to struggle through learning the ins and outs of learning html. In the past most of the time you would hire an expert to get your site set up. A prohibitive first expense to just creating a blog to write about your hobby.<\/p>\n You can read all \u00a0about WordPress \u00a0here https:\/\/wordpress.org\/about\/<\/p>\n “WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day”.<\/p>\n Next you will download a WordPress theme. Themes control the way your blog functions and appears. There are loads of free themes available. Most themes have specialized functions and appearance.<\/p>\n You can spend a great deal of time search and picking out the look and functionality you want for your blog.\u00a0This process is all about what you wish to accomplish in the end. If you are planning to eventually generate an income from your blog you will need a lot of functionality that is not easily available from the free themes.<\/p>\n Almost all\u00a0blogs utilise various plugins.\u00a0Plugins add functions to WordPress. There are as many functions available as you might dream up a need.\u00a0There are a lot of one time purchase plugins that claim to be the best at providing these. In practice I have bought quite a few that did not measure up. Most are in a file folder gathering digital dust, be slow to buy plugins.<\/p>\n Having bought quite a few I suggest a different route. \u00a0I went with\u00a0<\/a>Optimizepress.<\/a> <\/p>\n OptimizePress has all the functions you need rolled into one.<\/p>\n You will need to \u00a0be able easily to create:<\/p>\n Sales or Squeeze pages<\/p>\n Converting landing pages<\/p>\n Split tests<\/p>\n Membership portals<\/p>\n Complete launch funnels<\/p>\n An Authority blog site<\/p>\n Elements<\/p>\nWordPress<\/h2>\n
![\"wordpress\"](\"https:\/\/i1.wp.com\/www.collinsbrowne.com\/blog\/wp-content\/uploads\/2016\/02\/wordpress-588494_640.jpg?ssl=1\")
<\/a><\/h2>\nThemes<\/h2>\n
OptimizePress<\/h2>\n
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